If you’ve travelled at all, you’ll know that prices can vary quite a lot from country to country, even between two neighbouring nations!

So while you might need to pack a little bit of extra spending money when heading to destinations such as Australia, New Zealand, and the USA, you might be pleasantly surprised how affordable trips to other countries such as those in Eastern and Central Europe could be!

We’ve analysed data from the World Tourism Organization, which shows not only how many people are visiting each country, but how much they’re spending during their visits, to calculate the average amount tourists are spending around the world.

Of course, this is only an estimate and there are lots of other factors to take into account (tourists may spend longer in some countries than others, for example), but it’s still a pretty good indicator of which are the priciest places to visit.

Select currency $ £
Annual Tourist Arrivals
Annual Tourism Spend
Average Spend per Tourist


Using the UNWTO’s 2018 Tourism Highlights report, we took the International Tourist Arrivals and International Tourism Receipts for the most recent year available and divided Receipts by Arrivals to calculate the average spend per tourist.

Note: we removed any countries with no data available from 2016 onwards, as well as any countries receiving less than 1,000,000 annual visitors.